Gym marketing software

Marketing tools built for gyms and studios

Attract new members, keep them engaged, and grow your business. Email campaigns, automated follow-ups, and lead management - all in one place.

Screenshot of the 1club Gym website homepage, featuring gym equipment in the background and a "Welcome to 1club Gym" message.

What are gym marketing tools?

Gym marketing tools help fitness businesses attract and retain members through automated email, SMS, and targeted campaigns. Everything syncs with your member data, so you manage marketing from one dashboard instead of juggling multiple platforms.

Marketing tools for gyms include email campaigns, SMS messaging, automated workflows, lead management, and re-engagement features - everything to fill classes and keep members coming back.

Attract

Join the 1club Sports Network

Your gym automatically appears on the 1club Sports Network, where people actively search for fitness, sports, and wellness activities near them. More visibility, more bookings - without spending time or money on marketing.

Gym listed on 1club Sports Network marketplace showing increased visibility to local fitness seekers
Attract

Dynamic pricing that maximizes revenue

You decide the rules, AI does the work. Define off-peak discounts for slow afternoons, premium rates for busy evenings, and tiered pricing based on demand. First 10 spots at €10, next 10 at €12 - prices adjust automatically as bookings come in. Fill empty slots, maximize peak hours, and zero manual price changes.


AI-powered dynamic pricing system adjusting gym class rates based on demand and time slots
Engage & Convert

Send personalized communication

Turn website visitors into paying members with automated email and SMS campaigns. Welcome new sign-ups, follow up with trial attendees, and send targeted promotions - all triggered by member behavior, no manual work required.

Automated email and SMS campaigns sending personalized messages to gym leads and members
Engage & Convert

Manage leads in one pipeline

Track every lead from first contact to paying member. See who's interested, who needs follow-up, and who's ready to join. Your entire sales process in one dashboard, configured for how your business actually works.

A screenshot of the 1club admin marketing pipeline interface, showing deals organized into stages: New Deal, Qualified, Negotiation, Proposal Sent, and Closed Won.
Engage & Convert

Send campaigns that actually convert

Turn website visitors into paying members with automated email and SMS campaigns. Welcome new sign-ups, follow up with trial attendees, and send targeted promotions - all triggered by member behavior, no manual work required.


Gym marketing campaign results showing conversion rates from email and SMS outreach
Retain

Engage loyal and past clients

Celebrate key milestones with automated thank-you messages, early access, or exclusive perks. Automatically send win-back messages when clients miss appointments or haven’t visited in a while - so you can re-engage them and keep your schedule full.


Automated retention campaigns sending win-back messages and milestone celebrations to gym clients

Built to grow your gym, not complicate it.

FAQ - gym marketing tools

Gym marketing software includes email and SMS campaigns, lead management, automated workflows, member re-engagement tools, and analytics. 1club's marketing tools also include AI-powered response agents, dynamic pricing, and automatic listing on the 1club Sports Network - all integrated with your member data.

Automated campaigns trigger based on member behavior - like signing up, attending a trial class, or missing sessions. You create the message once, and it sends automatically when the trigger happens. Welcome emails, re-engagement campaigns, and promotions all run without manual work.

Yes. 1club's marketing tools include SMS messaging alongside email campaigns. Send text reminders, promotions, and updates that trigger automatically based on member activity. All messages sync with your member data in real-time.

1club's AI assistant answers member questions and books classes 24/7 - even outside business hours. It handles routine inquiries automatically, so you capture bookings while you sleep and spend zero time on repetitive questions.