Why Building 1club

After a very successful - and deeply satisfying - run with OfficeRnD, it’s time for a new chapter.

OfficeRnD gave me everything. And I gave it everything I had.

For over a decade, we have developed what has become the leading software platform for managing coworking and flexible workspaces. Thousands of customers around the world use it every day to organize their members, bookings, access control, billing, and all in between. Tens of millions raised. An extraordinary team capable of building products people truly love. OfficeRnD is powering flexible work the way I always imagined it could — and the journey is far from over.

But if you’ve ever built something from zero, you know this feeling: You don’t just stop.

I honestly thought I could.

I told myself I’d take a long break. Slow down. Spend time with my family. Recharge.
Turns out I needed… a couple of weeks.

As a founder, building isn’t just what I do — it’s how I think, how I explore the world, how I contribute. At some point, the itch comes back. The questions start forming. And you realize you’re ready to jump into the deep end again.

This time, though, I’m going in a different direction.

Choosing What I Never Wanted to Give Up

Outside of work, I’ve always had another obsession: sports.

Since I was a kid, I dreamed of being an elite athlete. I wanted to spend my time in clubs, on courts, in gyms. Football, table tennis, climbing, tennis — you name it. Sports gave me discipline, focus, and a sense of belonging long before I understood what startups were.

But for as long as I can remember, I felt forced to choose: engineering or sports.

I hated that choice.

So this time, I’m not making it.

This time, I’m choosing both.

I’m building technology for the sports industry — not as an outsider, but as someone who deeply cares about what sports represent in our lives. Health. Community. Progress. Joy. Identity.

And also frustration.

Because if we’re honest, the way sports clubs, studios, and activities operate today is still far too analog, fragmented, and painful — for both operators and members. Discovery is broken. Booking is clunky. Systems don’t talk to each other. Great clubs struggle to grow. People who want to be active struggle to fit it into their lives.

In a world where AI can reason, plan, recommend, and automate — this shouldn’t be the case.

Why 1club?

That’s why I’m building 1club.

1club is an AI-native platform designed to reimagine how sports clubs operate and how people discover, book, and experience sports and activities. Not another bloated tool. Not a layer on top of outdated systems. But a clean, modern foundation built for how people live today — and how technology works now.

At its core, 1club is about removing friction.

• Friction between people and the sports they love.
• Friction between clubs and sustainable growth.
• Friction between intention (“I want to be active”) and action (“I actually booked and showed up”).

AI isn’t a feature here — it’s the baseline.
It’s how discovery works. How pricing adapts. How schedules fit real life. How clubs finally get leverage instead of more admin.

We believe people should be able to practice their favorite sports as much as they want — without fighting systems that were never designed for them.

What is 1club?

1club is an AI-native sports and activities platform built to fix what’s been broken for years — for clubs and for people who want to be active.

It’s not one tool.
It’s a connected system, designed from day one around AI, modern workflows, and real human behavior.

1club exists to solve three core problems.

1. Solving Club Operations with AI

Running a sports club today is far more complex than it should be.

• Scheduling courts and classes.
• Managing memberships and payments.
• Handling pricing rules, cancellations, communication, access, and reporting.

Most clubs are still forced to stitch together outdated tools — creating friction, overhead, and constant manual work.

1club replaces that with a single AI-native operating system for gyms, studios, sports, and activity clubs.

AI agents help automate daily operations, answer member questions, optimize pricing, manage schedules, and reduce admin work — so operators can focus on what actually matters: the experience.

This isn’t automation for the sake of it.
It’s a leverage for clubs.

2. Helping Clubs Grow — Sustainably

Gyms and studios shouldn’t struggle to grow.

Yet discovery is broken, marketing is inefficient, and most clubs rely on word of mouth or outdated channels that don’t scale.

1club helps clubs grow by making them discoverable where users already are — through AI, Maps, search, and intelligent recommendations.

Clubs can list their classes, courts, instructors, and memberships on the 1club network, while keeping full control of pricing, rules, and brand.

1club will help gyms build the most critical marketing asset in the age of AI - your brand reputation. Through a world-class reputation management system, gyms and clubs can 10x their reviews while improving their products and services, leveraging AI sentiment analysis and insights.

Growth without noise. Demand without chaos.

3. Helping People Find, Book, and Actually Show Up

On the user side, staying active is harder than it should be.

• Finding the right club.
• Comparing options.
• Understanding availability.
• Booking something that fits a real schedule.

1club changes this with an AI-powered discovery and booking experience built around intent, not filters.

Users can simply say what they want — a tennis court tonight, a yoga class after work, a climbing session this weekend — and 1club handles the rest.

The result:

• Less searching
• Faster booking
• Better matches
• More consistency

Because the best sports experience is the one that actually happens.

Back Where It All Starts

There’s something magical about early-stage startups.

You build something in the morning.
You ship it by noon.
You see real customers using it in the afternoon.

That loop — tight, honest, energizing — is where I feel most alive as a builder.

So I’m back. Building products again. Working directly with a small, passionate team. Setting the bar high. Moving fast. Caring deeply.

If you’re passionate about AI, startups, and sports — or if you simply believe that being active should be easier in a modern world — I’d love to talk.

We’re just getting started.
And this chapter feels special.